Imagine this—you’re scrolling through Instagram or TikTok, and instead of seeing another polished ad, you come across a regular person raving about a new skincare product. No fancy production, no scripted lines—just genuine excitement. You stop, watch, and before you know it, you’re adding that product to your cart. That’s the power of user generated … Read more
Being a marketer, it is a bit strenuous to choose one in the battle of “Long Video Ads vs Short Video Ads.” Reason? Because both of them have certain pros and cons! Also, the attention spans and interests of the audience are great deals to handle. Although you may prefer short-term video ads as it … Read more
Video plays a significant role in our daily lives, as it is often featured on social media and used by brands to showcase products and services. A recent study found that people are more likely to share videos compared to other types of content, and over 80% of people base their purchasing decisions on a … Read more