Advertising is a powerful tool that shapes our perceptions regarding brands, influences our choices, and drives economic activity. In today’s competitive marketplace, understanding the key features of advertising is essential for businesses and marketers seeking to stand out and connect with their target audience effectively. From targeting the right audience to crafting compelling messages … Read more
The second decade of the 21st century is marked by a revolutionary innovation! That’s none other than Artificial Intelligence (AI). From automation of economics, and computer-integrated manufacturing, to white-collar machines, AI is taking over almost every corner of our planet. And guess what? The marketing sector has also been grasped by AI… Yes, AI is … Read more
The online gaming industry has been in its purple patch ever since the evolution of the internet. And winning rewards in the form of money through gaming is the cherry on top! These are nothing but real money games where you use your money (Yes the one in your pocket!) to play the game and … Read more
Being a marketer, it is a bit strenuous to choose one in the battle of “Long Video Ads vs Short Video Ads.” Reason? Because both of them have certain pros and cons! Also, the attention spans and interests of the audience are great deals to handle. Although you may prefer short-term video ads as it … Read more
Do you know that more than 65% of people are visual learners? Meaning people can process the information quickly if it is in visual form. Why? Simply because vision is the most dominant sense of our body and utilizes half of the brain’s resources. Filmmakers have utilized this fact to produce animated films and cartoons … Read more
Indian Premier League (IPL) is not just a game but a hardcore emotion of Indians. Ever since its beginning in 2008, it became one of the craziest unofficial festivities among cricket enthusiasts! Have you ever wondered about the significant difference between IPL and other cricket matches? The distinction lies in the promotion and marketing factors. … Read more
Video plays a significant role in our daily lives, as it is often featured on social media and used by brands to showcase products and services. A recent study found that people are more likely to share videos compared to other types of content, and over 80% of people base their purchasing decisions on a … Read more
As the ad tech industry continues to grow and evolve, there are a few key trends that are worth keeping an eye on. These trends, ranging from the heightened focus on data privacy to the widespread adoption of 5G networks, are sure to have a major impact on how businesses promote and sell their products … Read more