How User Generated Video Content Is Reshaping Brand Marketing?

User Generated Content Video Marketing

Imagine this—you’re scrolling through Instagram or TikTok, and instead of seeing another polished ad, you come across a regular person raving about a new skincare product. No fancy production, no scripted lines—just genuine excitement. You stop, watch, and before you know it, you’re adding that product to your cart. That’s the power of user generated … Read more

Emotional Marketing: How Brands Win Hearts (and Wallets)?

Emotional Marketing

Do you remember the last time an advertisement made you smile, cry, or feel inspired? Maybe it was a heartfelt commercial about family bonds or a powerful campaign that aligned with your values. Whatever it was, chances are it wasn’t just the product that caught your attention — it was the emotion behind it. This … Read more

Real Money Games & Their Love For Marketing in IPL 2023

RealMoney Games

The online gaming industry has been in its purple patch ever since the evolution of the internet. And winning rewards in the form of money through gaming is the cherry on top! These are nothing but real money games where you use your money (Yes the one in your pocket!) to play the game and … Read more

Is Animation The Future of Marketing?

Future Of Animation In Marketing

Do you know that more than 65% of people are visual learners? Meaning people can process the information quickly if it is in visual form. Why? Simply because vision is the most dominant sense of our body and utilizes half of the brain’s resources. Filmmakers have utilized this fact to produce animated films and cartoons … Read more

Women’s IPL: The Next Big Opportunity for Advertisers & Corporates

Women's IPL

Indian Premier League (IPL) is not just a game but a hardcore emotion of Indians. Ever since its beginning in 2008, it became one of the craziest unofficial festivities among cricket enthusiasts! Have you ever wondered about the significant difference between IPL and other cricket matches? The distinction lies in the promotion and marketing factors. … Read more