Marketing strategies & opportunities.
Imagine this—you’re scrolling through Instagram or TikTok, and instead of seeing another polished ad, you come across a regular person raving about a new skincare product. No fancy production, no scripted lines—just genuine excitement. You stop, watch, and before you know it, you’re adding that product to your cart. That’s the power of user generated … Read more
Do you remember the last time an advertisement made you smile, cry, or feel inspired? Maybe it was a heartfelt commercial about family bonds or a powerful campaign that aligned with your values. Whatever it was, chances are it wasn’t just the product that caught your attention — it was the emotion behind it. This … Read more
The second decade of the 21st century is marked by a revolutionary innovation! That’s none other than Artificial Intelligence (AI). From automation of economics, and computer-integrated manufacturing, to white-collar machines, AI is taking over almost every corner of our planet. And guess what? The marketing sector has also been grasped by AI… Yes, AI is … Read more
“Save as much money as you can!” This isn’t just a piece of advice but a slogan that always emerges during an economic crisis. Be it the great depression of 1929 AD or the post-covid global recession, people always seek to save money for rainy days. This is the point where “money-saving apps” come into … Read more
The online gaming industry has been in its purple patch ever since the evolution of the internet. And winning rewards in the form of money through gaming is the cherry on top! These are nothing but real money games where you use your money (Yes the one in your pocket!) to play the game and … Read more
Being a marketer, it is a bit strenuous to choose one in the battle of “Long Video Ads vs Short Video Ads.” Reason? Because both of them have certain pros and cons! Also, the attention spans and interests of the audience are great deals to handle. Although you may prefer short-term video ads as it … Read more
Do you know that more than 65% of people are visual learners? Meaning people can process the information quickly if it is in visual form. Why? Simply because vision is the most dominant sense of our body and utilizes half of the brain’s resources. Filmmakers have utilized this fact to produce animated films and cartoons … Read more
Indian Premier League (IPL) is not just a game but a hardcore emotion of Indians. Ever since its beginning in 2008, it became one of the craziest unofficial festivities among cricket enthusiasts! Have you ever wondered about the significant difference between IPL and other cricket matches? The distinction lies in the promotion and marketing factors. … Read more