Do you remember the last time an advertisement made you smile, cry, or feel inspired? Maybe it was a heartfelt commercial about family bonds or a powerful campaign that aligned with your values. Whatever it was, chances are it wasn’t just the product that caught your attention — it was the emotion behind it. This … Read more
Advertising is a powerful tool that shapes our perceptions regarding brands, influences our choices, and drives economic activity. In today’s competitive marketplace, understanding the key features of advertising is essential for businesses and marketers seeking to stand out and connect with their target audience effectively. From targeting the right audience to crafting compelling messages … Read more
The second decade of the 21st century is marked by a revolutionary innovation! That’s none other than Artificial Intelligence (AI). From automation of economics, and computer-integrated manufacturing, to white-collar machines, AI is taking over almost every corner of our planet. And guess what? The marketing sector has also been grasped by AI… Yes, AI is … Read more
Being a marketer, it is a bit strenuous to choose one in the battle of “Long Video Ads vs Short Video Ads.” Reason? Because both of them have certain pros and cons! Also, the attention spans and interests of the audience are great deals to handle. Although you may prefer short-term video ads as it … Read more
Indian Premier League (IPL) is not just a game but a hardcore emotion of Indians. Ever since its beginning in 2008, it became one of the craziest unofficial festivities among cricket enthusiasts! Have you ever wondered about the significant difference between IPL and other cricket matches? The distinction lies in the promotion and marketing factors. … Read more